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With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.
Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.
Valentine’s Day was approaching, and this city of more than eight million people was feeling oddly lonely.
With some goading from a friend — who somehow convinced me that the stigma against online dating was no more — I joined Ok Cupid and started scanning the thousands of matches that popped up on my screen.
While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.
Research suggests that, while it is possible to predict whether two people could enjoy spending time together in the short term, it’s (nearly) impossible to scientifically match two people for long-term compatibility.
"Developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.
There's no denying that online dating is here to stay.
But, going through so many online profiles may "overwhelm" daters.